Source: www.innovationintextiles.com
Premium out-of-home media owner Ocean is launching a limited-edition label at London Fashion Week on 14 February in a collaboration with the world leading eco fashion studio VIN + OMI. The fashion label, the first from a UK outdoor media owner, Will launch with men's and women's accessories made entirely from used vinyl panels taken from Ocean's advertising displays.
This is a long-term partnership in which all Ocean vinyls will be repurposed, turning it into a zero-waste business. This reflects Ocean's mission to remain at the vanguard of the out of home industry. Ninety-five percent of its estate is purely Digital.
"As a 95% based digital media company, Ocean is actively moving away from the use of vinyl. That said, it's important we find the best possible way to upcycle the vinyl we do still use. This partnership also allows us to support emerging creative Talent which adds to its scale and impact,” commented Ocean senior marketing executive Liliana Teixeira.
"We are delighted to be collaborating with Ocean on this project. They have taken a great innovative approach to recycling their old advertising canvases. We hope to develop this collaboration to produce a range of items made from the canvases and in return support the Marine Conservation Society from the proceeds," said VIN + OMI. "Working with us on this project are students from Oxford Brookes University. It's great that a planet responsible company like Ocean is helping us educate a new generation in how to do the right thing."
Pioneering fashion eco warrior VIN + OMI develops recycled polyester (rPet) textiles including silk-like finishes and wool, which are spun from salvaged plastic primary sourced from river and ocean clean-up projects internationally. All the textile developments for its collections have a social Impact project attached.
The studio's garments an worn by global trend setters and influencers, including Debbie Harry and Kate Moss, Michelle Obama, Lady Gaga, Beyonce, Pamela Anderson. VIN + OMI has a wide-ranging portfolio of collaborations, including The Historical Royal Palaces, Daler Rowney , Dior, Fox and Apple.
The Ocean label will be produced in the UK and the pieces donated to Ocean’s charity partner, the Marine Conservation Society, to help raise funds to support the fight against plastic pollution and protect the world’s oceans and marine life.
The contemporary range will be designed with the help of students at Oxford Brookes University. The launch collection will feature in VIN + OMI's London Fashion Week show on 14 February at the Andaz London, supporters of VIN + OMI's eco contemporary shows. Ocean will carry highlights From the show on 18 February across The Grid network and on the Piccadilly Lights (owned by Landsec).
"Our partnership with Ocean began with a powerful outdoor campaign that triggered a significant shift in public sentiment against the perils of plastic. This new venture is an incredibly creative approach to funding to help support the change our seas need to recover," said Sandy Luk , Marine Conservation Society CEO.
