Source: www.fibre2fashion.com
American denim and sportswear brand True Religion has announced the launch of its new loyalty programme, True Fam. This is part of a series of strategic initiatives aimed at transforming True Religion into a digital-first direct-to-consumer (DTC) brand. True Fam aims to reward True Religion’s most loyal shoppers with a more personalised experience, exclusive perks, event access, and additional savings.
True Fam offers a three-tiered loyalty programme that allows members to earn and redeem points across all consumer touchpoints, including in-store, online, and through the brand’s recently launched mobile app. Members can earn points based on their spending, receive welcome discounts, birthday discounts, and early access to sales, the company said in a press release.
The programme will roll out to customers across all of True Religion’s channels throughout the Spring. Customers will have access to their member profile page where they can check their points balance and points redeemed. In-app notifications will advise shoppers on special offers, ways to earn, and points earned and redeemed.
