Source: www.fibre2fashion.com

Denim is timeless. From casual Fridays to nights out, from factory floors to fashion runways - jeans have become an essential part of modern life. But there's one thing even the most loyal denim lovers can't deny: on warm days, they can make you sweat. Outlast Technologies GmbH is changing that - by making denim that helps you sweat less and feel more comfortable throughout the day.

The innovation lies in embedding natural wax directly into the fibers before the denim is woven - creating intelligent fabrics that interact with your body. When it’s warm, these fibers absorb excess body heat and store it, helping to reduce sweating and keep you feeling comfortably balanced. As temperatures cool or your activity level decreases, the stored warmth is gradually released - helping to prevent chills. The result? Jeans that intuitively adapt to your body’s needs, so you stay comfortable, whatever the day brings.

Achieving this level of functionality, however, was no easy task. The challenge was to ensure that the temperature-regulating effect could withstand the intense wash and finish treatments typical in denim production - all while preserving the look, feel, and durability expected of high-quality jeans.

Equally appealing to end users is the lasting performance of the innovation: the natural wax is embedded inside the fiber itself. This means the temperature-regulating function does not wash out or diminish over time. Unlike surface treatments, the technology remains effective throughout the entire life cycle of the garment.
 

Source: www.fibre2fashion.com

Following the success of the 2024 edition, which welcomed nearly 20,000 visitors from 45 countries and regions, Intertextile Shenzhen will return from 11 – 13 June 2025 at the Shenzhen Convention & Exhibition Center (Futian). Including several distinct product categories, and with the establishment of two new zones – Fashion Gallery and The Closet – the fair will offer abundant opportunities for industry players from across the value chain to elevate their brands within South China’s ever-evolving fashion landscape.

Shenzhen is strategically situated at the crossroads of textile design, production, and sourcing. Home to over 2,500 fashion brands, including leading ladieswear companies Eeka, Ellassay, Marisfrolg, Yinger and more, the city is energised by emerging designers and renowned events such as Shenzhen Fashion Week. Well-connected through various ports and stations, and with key products including ladieswear, casual wear, and functional sportswear, Intertextile Shenzhen 2025 is positioned as an ideal sourcing platform for trend-focused buyers from across China, ASEAN, and beyond.

Complementing Fashion Gallery, The Closet will be a unique space for fashion designers and garment manufacturers, fostering collaboration and networking while showcasing cutting-edge creations. This hub aims to nurture creativity and innovation within the fashion industry by providing emerging designers with the resources, support, and visibility they need to thrive.

Set to further enhance the show’s dynamic business environment, the Chinese government has recently extended its visa-free policy to include over 28 countries, including Andorra, Austria, Australia, Belgium, Cyprus, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Korea, Liechtenstein, Luxembourg, Malaysia, Monaco, the Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, and Switzerland.

Intertextile Shenzhen serves as an exceptional platform for promoting the emergence of new trends, industries, innovative models, and dynamic driving forces. By showcasing a collection of pioneering case studies and comprehensive solutions for industry enhancement, the show facilitates the replication of successful new models and technologies through engaging displays, seminars, and themed forums.
 

Source: www.fibre2fashion.com

Three-quarters (76 per cent) of consumers say online shopping lacks excitement, and 29 per cent describe it as a ‘chore’, according to a new survey from Paris-based commerce media company Criteo.

More than half (61 per cent) of shoppers say they turn to online shopping purely for convenience, while a third (36 per cent) lament the loss of ‘unexpected finds’ online, which is a key driver of retail joy, the survey revealed.

Criteo partnered with Harvard PR and market research specialist Vitreous World to poll 6,000 consumers and 600 brand leaders across the US, UK, German, French, Japanese and South Korean markets.

Seventy-nine per cent of consumers feel online shopping is ‘lonely’, and 78 per cent say they are overwhelmed by too many product choices. Only 50 per cent find online shopping relaxing or enjoyable.Customers want to be understood by brands also, as 43 per cent of online shoppers expect brands to use their data to create personalised experiences.Fifty-five per cent of brand leaders believe influencers drive traffic, but only 29 per cent of consumers say influencer content makes them feel positively towards a brand. Nearly three-quarters (73 per cent) of consumers say visiting a brand’s website contributes to their excitement.

Almost all brand leaders (98 per cent) believe their discovery strategies are effective, and 80 per cent stating their approach contributes to brand growth, the Criteo survey found.

While 79 per cent of brands acknowledge that data privacy concerns hinder their ability to refine discovery strategies, almost half (43 per cent) of online shoppers are open to brands using their data when it leads to better, more personalised experiences, provided it’s done transparently and with trust.

More than four-in-five (83 per cent) brands say they are set to lean on AI tools to improve user experience.
 

Source: www.fibre2fashion.com

Livestream platforms are attracting a diverse range of buyers, with apparel as the most popular category—31 per cent of buyers purchase clothing during livestream sessions. Twenty-five per cent of buyers showed interest in shoes, according to a report by Whatnot, a live-stream shopping platform.

This year, thirty-seven per cent of European consumers are shopping more frequently on live platforms compared to the previous year, as livestream shopping rapidly gains traction across Europe and emerges as a powerful revenue channel, according to the first-ever European Market Report by Whatnot titled ‘The Live Selling Revolution: 2025 European Market Report.’

A striking 94 per cent of European live sellers consider it vital to their business success, with 59 per cent generating over half their total revenue through the medium. Nearly 65 per cent earn more than £10,000 monthly, and one in four surpass £50,000, highlighting its strong income potential.

Livestream platforms are expanding opportunities across various product categories—from clothing to collectibles. Women’s fashion leads with 25 per cent of sellers, followed closely by men’s fashion (22 per cent).

In the UK, fashion has emerged as the fastest-growing category, experiencing an average quarterly sales growth of 90 per cent in 2024. This sector also leads in sales volume, with UK sellers averaging 25 items sold per hour during livestreams.

In France too, live shopping is booming, with Whatnot viewers logging over 1.3 million hours of live shows in 2024 and the number of French sellers rising by nearly 650 per cent year-on-year.

In Germany, Whatnot users watched over 1.6 million hours of live shows in 2024, while the number of sellers increased by 30 per cent month-over-month (MoM).

Cross-border sales between the UK, France, and Germany have grown by an average of 40 per cent MoM, with some markets seeing 60 per cent of their sales from other countries.
 

Source: www.fibre2fashion.com

After welcoming nearly 95,000 visitors from 131 countries and regions (2024: nearly 90,000 from 116), curtains closed for the global apparel flagship on 13 March, signalling a successful end to the international Spring / Summer 2026 sourcing season for apparel textiles and accessories. As buyers crossed paths with over 3,100 exhibitors from 25 countries and regions at the National Exhibition and Convention Center (Shanghai), a wide range of industry players was represented onsite and optimistic about future business. Key highlights included the Spring Edition debut of Econogy Hub; the spring show’s largest-ever Japan Pavilion, Hong Kong Pavilion and France Zone; 13 Econogy Talks seminars; and two new display areas for functional fashion.

Ms Shea continued: “Intertextile Shanghai Apparel Fabrics is a platform that offers opportunities to the entire industry, no matter the size of the company, where they’re from, or the type of product, and the fantastic participation of returning and new exhibitors and visitors this spring demonstrates their votes of confidence.”

From fashion fabrics and accessories and functional fashion, to sustainability, innovation and digital transformation, prospects for the industry’s future were on show across the show’s seven halls. In addition to a host of domestic exhibitors grouped by product end use, the fair gave a platform to seven country and region pavilions and zones (France, Hong Kong, Italy, Japan, Korea, Taiwan, and Türkiye), three group pavilions (Ecocert, Korea Textile Center, and Lenzing), and seven featured zones (Digital Printing Zone, Digital Solutions Zone, Econogy Hub, Functional Lab, Premium Wool Zone, SalonEurope, and Verve for Design).

Compared to the previous Spring Edition, there was an overseas exhibitor increase of nearly 15%, with a more than 50% return rate, while over 100 suppliers made their debuts in the International Hall. Beyond showcasing at their booths, exhibitors submitted visual-tactile samples to not only the Intertextile Directions Trend Forum, but also to two new display zones: The CUBE (Functional Lab), and the Functional Suiting Display Area (Premium Wool Zone).