Source: www.fibre2fashion.com
Europe’s leading wardrobe rental platform Hurr has arrived exclusively on Depop, a London-based community-powered marketplace app to buy and sell unique fashion, to power the circular economy and promote mindful fashion consumption. The Loop by Hurr collection featuring a selection of pre-rented styles, has been listed on the Depop marketplace.
Each piece in The Loop by Hurr collection has been rented and worn at least 20 times. The first drop on Depop features 100 pre-rented designer items discounted up to 80 per cent including dresses, skirts and co-ords from labels such as Stine Goya, Rixo, Keepsake and Art Dealer plus bags from By Far.
“We’re excited to be the first resale platform that Hurr has partnered with on the next step of their circular journey. We believe in helping to keep items in circulation as long as possible, keeping clothes that already exist passing from person to person. At Depop, we want to be able to give people opportunities to dress differently everyday with unique fashion, but a smaller footprint. That’s the future of fashion,” said Justine Porterie, head of sustainability, Depop.
“The Loop by Hurr helps ensure clothes are kept out of landfill and find a second life through resale. With thousands of styles to choose from, including some of Hurr’s most rented looks ever, the collaboration will help further extend the lifespan of each of these items and continue to drive a more sustainable future of fashion,” said Victoria Prew, CEO, Hurr.
