Source: www.fibre2fashion.com
Renewcell, a Swedish textile recycling innovator, and H&M have entered a multi-year partnership to replace virgin fibres with recycled textiles in fashion products. Building on the successful introduction of Circulose in the SS2020 Conscious Exclusive collection, H&M have committed to scale up the use of the material over the course of five years.
The agreement, which was reached in September 2020, is the first of its kind in the industry and marks a significant step forward in the development of a circular economy for fashion.
Under the agreement, Renewcell will supply H&M with virgin quality Circulose fibres recycled from unusable textile waste at its new recycling plant in Sundsvall, Sweden, ramping up the annual volume over a period of five years. The material will be used by H&M to replace virgin fibres from wood or cotton in garments. Subject to closing of the ongoing financing for the project, Renewcell plans to start building the new plant in 2021 and make first deliveries starting in the first half of 2022.
Circulose is a branded dissolving pulp product produced from 100 per cent recycled textiles. Renewcell’s customers use Circulose as a raw material to produce natural biodegradable textile fibres like viscose and lyocell. By replacing virgin textile fibres like cotton with fibres produced from Circulose, fashion brands can reduce the climate and environmental impact caused by raw material extraction and fashion waste generation significantly.
