Source: www.fibre2fashion.com
At its fashion installation on January 18, 2022, Neonyt brought the fashion industry together at Frankfurt Fashion Week (FFW) in the Main metropolis for the first time. The guests became part of an exclusive presentation of carefully curated multi-brand looks.
“Finally getting together again, finally being able to experience sustainable fashion live and in person – we’ve been waiting a long time for this. And what can I say? It has surpassed all our expectations: the first Neonyt installation was a resounding success. From the participating brands to the creative concept, the audience and our location – everything was spot on. I am particularly pleased that after such a long break we were able to offer the sector a meeting place where they could come and be inspired and connect, albeit on a smaller scale than we’re used to,” Bettina Bär, show director of Neonyt, said in a statement. “This was a great prelude in our new home of Frankfurt. With the summer edition of Neonyt, we’ll be able to send out an important signal for the transformation of the international fashion industry, finally operating at full capacity once again – and I can’t wait.”
With the fashion installation, Neonyt was able to offer a little preview of what awaits the fair fashion sector in Frankfurt this summer. From 5 to 7 July, 2022, the metropolis on the Main River will become the place to be for the entire fashion industry during Frankfurt Fashion Week. The classic themes of aesthetics, trends and lifestyle will merge with sustainability, digitalisation and innovation to form Neonyt – Messe Frankfurt’s community platform for fashion, sustainability and innovations – which, with its B2B trade show, internationally renowned conference format Fashionsustain, content creator event Prepeek and creative presentations, is having a significant impact on the transformation of the fashion world.
