Source: www.fibre2fashion.com
International Fur Federation (IFF) along with LVMH Group, the world's largest luxury goods conglomerate, and other key brands, has developed a global certification and traceability system Furmark, that guarantees animal welfare and environmental standards. Furmark-certified products have a unique alphanumeric label code that provides full traceability details.
“Customers now have the green light to buy and wear natural fur with total confidence with the launch of Furmark. In the biggest industry shakeup to date, the fur trade is transforming the way it processes natural fur through its supply chain,” the company stated in a press release.
Furmark certification means consistent standards across the supply chain: it only incorporates wild or farm-raised natural fur from the leading animal welfare programmes (including the first animal welfare programme to be promoted through the European Commission's Self-Regulation and Co-Regulation Initiative, WelFur) sold through the auction system.
“Our centuries-old trade is undergoing its most significant transformation to date; traceable, sustainable products represent the real alternative to 'fast fashion.' Furmark delivers global, recognised standards, directly to the consumer.”
