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Icebreaker commits to plastic-free apparel by 2023

Submitted by webmaster on 30 November 2020
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Icebreaker commits to plastic-free apparel by 2023
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Source: www.fibre2fashion.com

This year, Icebreaker is celebrating 25 years of creating natural apparel challenging status quo on how clothing is made and what it is made from. Leading charge with its transparent, ethical & sustainable practices, it has initiated a long-term commitment to have plastic-free materials by 2023 eradicating synthetics from its entire collection within 3 years.

In order to help achieve this goal, icebreaker did a full audit of its supply chain, resulting in the release of its third Transparency Report, which looks back on a year of natural progress. The report aims to enable people to understand how icebreaker clothing is made and provides visibility and education on its ethical and sustainable practices – this is all designed to help enable more conscious decision making on purchasing and the full life cycle of clothing.

“We will be exploring new, creative and innovative ways to enable us to achieve our ambitions. What is important is that we increase the overall benefits for the consumer to enable a movement towards more natural apparel, creating accessible, desirable and functional natural apparel with less impact on the planet,” said Murphy.

“While we see recycled synthetic materials and products as a step in the right direction, we believe natural materials offer a better solution to the problem of plastic waste. For us, the use of any form of plastic, including recycled plastics is unacceptable, as fundamentally they’re still an oil-based product that does not biodegrade nor does it limit our dependence on them. We believe in ending our reliance on plastic and oil-based synthetics altogether,” said director

 

Renewcell, a Swedish textile recycling innovator, and H&M have entered a multi-year partnership to replace virgin fibres with recycled textiles in fashion products. Building on the successful introduction of Circulose in the SS2020 Conscious Exclusive collection, H&M have committed to scale up the use of the material over the course of five years.  The agreement, which was reached in September 2020, is the first of its kind in the industry and marks a significant step forward in the development of a circular economy for fashion.  Under the agreement, Renewcell will supply H&M with virgin quality Circulose fibres recycled from unusable textile waste at its new recycling plant in Sundsvall, Sweden, ramping up the annual volume over a period of five years. The material will be used by H&M to replace virgin fibres from wood or cotton in garments. Subject to closing of the ongoing financing for the project, Renewcell plans to start building the new plant in 2021 and make first deliveries starting in the first half of 2022.  Circulose is a branded dissolving pulp product produced from 100 per cent recycled textiles. Renewcell’s customers use Circulose as a raw material to produce natural biodegradable textile fibres like viscose and lyocell. By replacing virgin textile fibres like cotton with fibres produced from Circulose, fashion brands can reduce the climate and environmental impact caused by raw material extraction and fashion waste generation significantly.