Source: www.fibre2fashion.com
In the second quarter (Q2) this year, Gucci narrowly reclaimed the top spot in the hottest brands list of the Lyst Index after nine months of Balenciaga topping the chart. Together, the two Kering-owned fashion houses are now powering a huge 21 per cent of the overall Lyst Index heat score generated by the top 20 brands. The Lyst Index was launched in 2017.
Searches for Gucci skyrocketed by 286 per cent in the 48 hours after its collection with Adidas was released in June, with the Adidas x Gucci Gazelle sneakers taking second place in the hottest women’s products list.
The statistics show collaboration culture is still thriving; and dropping the right remix can create a major brand moment and drive brand heat for both parties involved, UK-based Lyst said on its website.
