Source: fashionunited
Italian luxury house Gucci took to Gyeongbokgung Palace in Seoul, South Korea, this week to present its Cruise 2024 collection, where it attempted to merge its own historic design codes with those of the East Asian region.
In what the luxury label said was a “shared style language”, the collection looked to reflect Gucci’s own community brought together by designers and artisans of different backgrounds that each interpret its codes individually through their own cultural perspective.
The show was “the first of its kind” to take place in Seoul’s cultural landmark, set to a score that included pieces by local composer Jung Jae-il with a collection that aimed to present an urban wardrobe inspired by the streets of Seoul itself, as well as the customs of South Korean dress.
