Source: www.fibre2fashion.com
Gucci and JD.com have announced a digital partnership and the launch of the official Gucci digital flagship store on JD.com. This collaboration marks the first time the 102-year-old Italian luxury brand will be accessible to the JD.com community, bringing its unique fashion authority and legacy of Italian craftsmanship.
The partnership aims to expand market reach and pioneer original approaches to digital marketing.
Users searching for Gucci within the JD.com app will be invited to explore the House's official flagship store and shop for their favourite items. The experience includes a seamless and secure digital ecosystem, encompassing a full range of Gucci brand services. Customers can browse an extensive range of timeless icons and new-season ready-to-wear, handbags, travel, shoes, jewellery, watches, and accessories for both men and women. Customers will also have special access to Gucci's online client advisor service before ordering their desired products, the companies said in a joint media release.
In celebration of the upcoming Chinese Valentine's Day on August 22, Gucci's official flagship store on JD.com will offer a selection of gifts that showcase the House's exquisite craftsmanship and romantic aesthetic. The collection will feature floral motifs, including a purse designed exclusively for JD.com customers to celebrate this special occasion. To enhance the experience, customers will also be able to share their heartfelt sentiments with personalised greeting e-cards to accompany their purchase.
