Source: www.fibre2fashion.com
French fashion house Louis Vuitton is the first luxury brand to reach the global Top 10 in Kantar BrandZ Most Valuable Global Brands 2022 ranking, reflecting the growth of the luxury market worldwide and in China in particular. Louis Vuitton experienced 64 per cent growth in brand value this year and is the first European brand to reach the Top 10 since 2010.
US-based apparel and sportswear brand Nike, which witnessed a 31 per cent increase in brand value from $83,709 million in 2021 to $109,601 million in 2022, ranked first in the Apparel category. American e-commerce marketplace Amazon that has a brand value of $281,695 million in 2022, ranked first in the Retail category.
“'Strong brand affinity underpins a customer’s willingness to pay and has never been more important for organisations looking to offset spiking inflation,” explained Martin Guerrieria, head of Kantar BrandZ. “This year’s results show us the value of continued investment in brand and marketing capabilities, as a means of maximising business returns, irrespective of market conditions.”
