Source: www.fibre2fashion.com
Zalando, one of Europe’s leading online platforms for fashion and lifestyle, has launched a new tool that enables customers to receive size recommendations based on their unique body measurements. By taking two pictures of themselves with their phones in tight clothing, Zalando is able to predict the customer’s body measurements to help them find the right size for their fashion purchases.
“Helping customers find the right fit is an important part of deepening customer relationships. It’s frustrating to wait for an item to then discover it doesn’t fit. With the introduction of size advice for body measurements we continue to leverage our innovations to help our customers with one of the main problems of the fashion industry,” said Stacia Carr, VP size & fit at Zalando. “We can also continue supporting our brand partners, since this feature can provide further insights into their customers’ size and fit requirements.”
When customers’ body measurements are predicted, no photo leaves customers’ phones, in fact they are deleted, and customers have full control of their data-sharing preferences, Zalando said in a media release.
