UK's Burberry partners with Minecraft for in-game adventure, capsule

Submitted by admin on 7 November 2022


British luxury brand Burberry has collaborated with video game Minecraft to launch a capsule collection along with an in-game adventure called ‘Burberry: Freedom to Go Beyond’ and a range of extensions and experiences. The project marks the first time that Burberry has partnered with a video game series for a capsule collection.

The limited-edition capsule collection offers items for both men and women – including unmistakable Burberry icons, from the Waterloo Trench Coat and Car Coats to logo-print sweatshirts, hoodies, hats, and scarves.

Adorned with virtual landscape scenes and graphics of the Minecraft creature Creeper, pieces are animated by a pixelated iteration of the Thomas Burberry Monogram – inspired by Burberry’s founder – and enhanced by floral embroidery in an ode to the outdoors. The collection is complemented by five iconic looks also available in-game as character skins and captured on models alongside digital avatars.

The capsule is now available on Burberry’s website and in seven global stores and pop-ups, including Spring Street, New York; Shenzhen Bay, China; Regent Street, London; Omotesando, Tokyo; Seoul Cheongdam, Korea; 101 Taipei, Taiwan Area, China; and Siam Paragon, Thailand.

UK's Burberry partners with Minecraft for in-game adventure, capsule