Fashion brand H&M has launched Co-Exist Story, an animal-friendly fashion collection approved by the animal rights organisation People for the Ethical Treatment of Animals (PETA). Spanning womenswear, menswear and kidswear, the collection combines innovative animal-substitute fabrics and more sustainably sourced materials with a fashion-forward mentality.
Key pieces for women include an oversized cream faux fur coat in recycled polyester, and a one-shouldered knitted dress with a dramatic fringed hem in an Econyl blend. For men, a graffiti-print recycled nylon oversized anorak evidences a streetwear-led aesthetic. In accessories, heavy-duty rubber fisherman’s boots in Yulex natural rubber take centre stage for women, with cosy Flwrdwn puffer shoes for men. The collection also includes vegan make-up certified by The Vegan Society.
For kids, one-size-up recycled nylon anoraks and Flwrdwn puffer jackets come in exuberant hues, while T-shirts and loungewear are enlivened with slogan patches that declare allegiance to the animal kingdom and support for PETA’s work.