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  2. Denim Premiere Vision launches Digital Denim Week

Denim Premiere Vision launches Digital Denim Week

Submitted by admin on 2 November 2020

Source: www.fibre2fashion.com

Denim Premiere Vision has launched a new event format, the Digital Denim Week. This 100 per cent digital show, to be held from November 30- December 4, 2020, will replace the physical edition of the show to be held in Berlin, assisting and accelerating the industry’s growing move to digital, where initiatives are being strongly catalysed by the health crisis.

The Spring-Summer 22 collections, the know-hows, and latest technological and creative innovations from the show’s exhibitors will be launched at the event and presented in their e-shops on the Première Vision marketplace. These weavers, manufacturers/laundries/finishers, accessory makers, and technology developers are a select group of leading companies ranking among the most innovative in the global creative denim industry, according to a press release on the show.

A programme of talks will be taking place on December 1-2, 2020, on the Denim Première Vision. A round table featuring a panel of experts and professionals to examine the future of denim will be held. Two fashion seminars will be held to provide inspiration and introduce the Spring-Summer 22 trends; one session by Première Vision’s fashion team presenting the season’s main directions; and another by Lucia Rosin from Italy’s Meidea design studio to analyse new trends in cuts and silhouettes. Two smart talks on the industry’s challenges in terms of sustainable development will be hosted by Giusy Bettoni, sustainable development consultant for Première Vision. Two workshops will be presented by Alessio Berto from The Tailor Pattern Support to assist brands in creating their future collections.

 

Clothing labels need to be clearer when it comes to showing how a product is sustainable, as transparency continues to be a key driver of purchasing decisions, according to data analytics company GlobalData, whose figures suggest 37.3 per cent of UK consumers agree that retailers that place greater emphasis on sustainability are more appealing, and that retailers ought to capitalise on changing attitudes as the shift towards ethical retail gains more momentum. Hannah Abdulla, apparel correspondent at GlobalData, said: “Consumers are actively looking at clothing labels to see how the product has been made and whether it fits in line with their sustainability expectations. Data shows that the majority of consumers would pick a product that has been sustainably produced over one that hasn’t.” “Consumers will scrutinise the environmental actions of brands and retailers during the pandemic, and will use this as an opportunity to separate those companies that are truly committed to sustainability issues, from those that are merely greenwashing. Proactive brands and retailers will take this in their stride; being upfront with consumers about their sustainable actions and making that data clear and accessible,” she added.

 

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