Source: www.fibre2fashion.com
UK brands, designers and retailers feel it is their responsibility to support customers in making considered purchases and to maximise the use of their existing clothes, according to a new insights report launched by the British Fashion Council’s (BFC) Institute of Positive Fashion (IPF) and Vanish.
Academia, brands, institutions and industry bodies are advancing education into circularity, and overall, circular and sharing business models (CSBMs) that enable the re-use of existing garments was preferred over recycling, it found.
Although there is interest in developing label standards, there is less apparent understanding of feedstock standards for the UK textiles recycling industry, the report said.
Provenance and traceability information, as well as instructions on sustainable laundering and how to repair, recycle and dispose of clothes should also be included in QR codes, it suggested.
