Industry News

Source: www.fibre2fashion.com

European fashion online platform Zalando and sportswear manufacturer Nike have taken the next step in their strategic partnership. The collaboration brings together the German retailer’s customer experience and e-commerce knowledge with Nike’s footwear and apparel assortment.

Source: www.fibre2fashion.com

US’ entertainment technology company Color Star Technology Co Ltd has announced that Asian fashion brand Unbounded Human will officially begin selling its clothing on its ColorWorld Metaverse platform.

Color World is a metaverse platform featuring artificial intelligence and celebrity entertainment that has more than one million users worldwide, according to a press release by Color Star.

Source: www.fibre2fashion.com

American multinational retail corporation Walmart has upgraded its virtual try-on feature for online shoppers by launching the Be Your Own Model feature, which will allow customers to use their own photo to better visualise how clothing will look on them. Walmart claims to be the first to offer a virtual try-on experience for apparel brands at scale.

Source: www.fibre2fashion.com

US' Gap has continued its longstanding support of Harlem’s Fashion Row (HFR) as a sponsor at the recently held fifteenth annual HFR Fashion Show & Style Awards. With legendary fashion figures in attendance, Gap was honoured to bear witness once again to incredible collections and welcome in the next generation of exceptional Black and Latinx designers.

Source: www.fibre2fashion.com

China Graduate Fashion Week joined hands with multinational AI company Heartdub along with other

British luxury fashion house Burberry has unveiled its Autumn/Winter 2022 Campaign, which celebrates different identities while focusing on the power of community. The collection was photographed in an outdoor setting by Inez and Vinoodh and styled by Lotta Volkova, and reflects the avant-garde approach of Riccardo Tisci, the brand’s chief creative officer.

Source: www.fibre2fashion.com

China Graduate Fashion Week joined hands with multinational AI company Heartdub along with other institutions to launch a special 3D fashion show – the East 3D Virtual Fashion Show. The theme of this special show was the ‘Zen of Circulation,’ and it featured various technological and oriental aesthetic elements via clothing and accessories.

Source: www.fibre2fashion.com

In the second quarter (Q2) this year, Gucci narrowly reclaimed the top spot in the hottest brands list of the Lyst Index after nine months of Balenciaga topping the chart. Together, the two Kering-owned fashion houses are now powering a huge 21 per cent of the overall Lyst Index heat score generated by the top 20 brands. The Lyst Index was launched in 2017.

Source: www.fibre2fashion.com

Hexaware Technologies is one of the partners in the UNFUR Project, a campaign that raises awareness around the atrocities of the fur trade and attempts to create a sustainable alternative for fur and faux fur. The project creates digital fur fashion as NFTs that can be collected/purchased and the earnings will be directed to combat the fur trade.

Source: www.fibre2fashion.com

Burberry is continuing to support creative communities and promote a circular economy by donating once more to the ReBurberry Fabric programme in partnership with the British Fashion Council (BFC). Launched in 2020 with BFC, the programme provides donations of leftover fabrics to fashion students, upcycling surplus fabric and saving it from going to waste.

Source: www.fibre2fashion.com

British luxury fashion house Burberry has introduced a virtual handbag collection on online gaming platform Roblox. The project is in collaboration with Builder_Boy, one of Roblox community’s digital fashion designers. Inspired from the brand’s classic Lola bag, the exclusive limited-edition Lola range comprises five handbags in experimental designs.