US' Walmart offers personalised virtual try-on feature for shoppers

Submitted by admin on 19 September 2022


American multinational retail corporation Walmart has upgraded its virtual try-on feature for online shoppers by launching the Be Your Own Model feature, which will allow customers to use their own photo to better visualise how clothing will look on them. Walmart claims to be the first to offer a virtual try-on experience for apparel brands at scale.

“The feature is now available on more than 270,000 items across Walmart’s portfolio of exclusive, elevated brands and private brands, including Free Assembly, Scoop, Sofia Jeans and Sofia Active by Sofia Vergara, Love & Sports, ELOQUII Elements, Time & Tru, Athletic Works, Terra & Sky, No Boundaries, Avia, and The Pioneer Woman. Select items from some of Walmart’s national brands like Champion, Levi’s, and Hanes, and even some items on the Walmart Marketplace, are also part of the new experience,” according to the company’s website.

Which incorporated various artificial intelligence (AI) technologies such as computer vision, real-time image processing, and deep learning to enable shoppers to view how they would look like in an outfit. The technology renders a simulation that considers body dimensions, size, fit, and even the fabric of the garment.

While Be Your Own Model is currently available to iOS users of the Walmart app, the feature will be made accessible on Android devices in the next few weeks.

US' Walmart offers personalised virtual try-on feature for shoppers