US' Disguise & Snap launch Halloween AR shopping experience

Submitted by admin on 17 October 2022


Disguise, subsidiary of JAKKS Pacific, and US’ leaders in costume design and manufacturing, with Snap, have announced the launch of an AR shopping experience for Halloween costumes on Snapchat featuring Disguise’s 2022 line. Halloween try-on Lenses can be found in Disguise's public profile on Snapchat by searching 'Disguise Costumes’ in the search bar.

“Imagining what a costume will look like on you is a big part of Halloween shopping. Snapchat’s new AR try-on capabilities take the wonder out of your costume shopping experience. Disguise is excited to partner with Snapchat this year to bring these Lenses to life. We have enlisted some of our top licensors to help us create an enjoyable try-on experience for customers and fans. All Lenses will also have a direct line to purchase if you like what you see,” Stephen Berman, CEO of JAKKS Pacific, said.

“These Halloween AR try-on experiences represent what makes shopping on Snapchat so seamless and fun. We’re thrilled to partner with Disguise to bring these Lenses to our community, as well as make choosing a Halloween costume that works for you, without ever having to step foot in a store, easier than ever on Snapchat,” Ben Schwerin, SVP of content and partnerships at Snap, said.

US' Disguise & Snap launch Halloween AR shopping experience