UK's Burberry launches virtual handbag collection on Roblox

Submitted by admin on 18 July 2022


British luxury fashion house Burberry has introduced a virtual handbag collection on online gaming platform Roblox. The project is in collaboration with Builder_Boy, one of Roblox community’s digital fashion designers. Inspired from the brand’s classic Lola bag, the exclusive limited-edition Lola range comprises five handbags in experimental designs.

Based on the themes of adventure and playful aesthetics, the five virtual handbags will be fashioned from unusual materials including clouds, water, and wild foliage, according to a press release. Community members can accessorise their avatars with the handbag as they navigate the user-generated worlds on the Roblox platform. Each virtual handbag will also come with an exclusive emote, which is a special action that avatars can perform on Roblox. This emote will be available to users for free for a limited period. Different movements will complement each handbag’s design theme.

“For our global community of over 50 million daily active users, self-expression through digital fashion and personalisation of avatars is an important part of their day-to-day experience on the platform, One limited-edition virtual Lola handbag and an accompanying emote are being released over a five-day period for purchase in the Roblox Avatar Marketplace till July 15, 2022, the company said. Each handbag and emote will be available for sale for only 24 hours and can be owned on the Roblox platform.

UK's Burberry launches virtual handbag collection on Roblox