Prada sees full recovery to 2019 levels in December

Submitted by admin on 11 January 2021


The second half of 2020, despite being impacted by ongoing store closures averaging 9 per cent of the network, saw a progressive recovery in sales, culminating, for the retail sales, in a full recovery to 2019 levels in the month of December, the board of directors of luxury goods company Prada said on the performance of the Group in the second semester.

In the second half, the impact of the pandemic on the retail channel was limited to an average of -6 per cent (at constant exchange rates). Europe and Japan were penalised by the lack of tourist flows, while the Americas, the Middle East, Russia and, above all, Asia Pacific recorded positive performances, particularly China with +52 per cent, the Group said in its commercial and financial update.

“I am very satisfied with how we have faced the serious difficulties of the year just ended and how, despite the persistent uncertainty which will likely continue for the next months, we have managed to deliver positive results. Thanks to the generous commitment of all Group staff, we were able to respond rapidly and consistently to market changes, which has been appreciated by all of our customers,” Prada CEO Patrizio Bertelli said.


Prada sees full recovery to 2019 levels in December