Zegna, Italian luxury fashion house and world leader in luxury menswear, has announced the opening of the first Zegna Lab in Soho, New York City in the United States. The arrival of the Lab is expected to reinforce the company’s continual development in new and interactive retail spaces, meeting the renewed demand of the luxury leisurewear clientele.
The space is designed for changeability and will evolve over the course of each year, creating a new look and feel every month. This allows the Lab to highlight special collections, new launches and capsules and exclusive products redefining the customer journey and creating a hub for creativity and customer centricity.
“To foster community in its new downtown home, Zegna is partnering with neighbouring businesses to curate a selection of local experiences, which celebrate the true soul of Soho. The world has changed over the past year and a half and people are looking for more meaningful and unique experiences. Connecting local businesses and creating a sense of community in the neighbourhood was an important element to Zegna when dreaming up the Lab that has been conceived as an evolutive new retail format,” the company said in a media release.