Hexaware Technologies is one of the partners in the UNFUR Project, a campaign that raises awareness around the atrocities of the fur trade and attempts to create a sustainable alternative for fur and faux fur. The project creates digital fur fashion as NFTs that can be collected/purchased and the earnings will be directed to combat the fur trade.
This project unveils the opportunities that metaverse can present for the fashion industry while eliminating limitations of the physical world. The campaign also strengthens the position of digital platforms as viable and sustainable options to bring in the next big revolution in the fashion industry.
"We are fortunate to have the chance of capitalising on our curiosity of Metaverse to unfold a new dimension for the fashion industry while contributing to a cause that saves millions of animals from atrocities. Like innovation, exploring new possibilities in the Metaverse drives our efforts and this campaign provides the right boost for our future endeavours,” Immanuel Kingsley, metaverse technology officer at Hexaware Technologies, said.