European fashion online platform Zalando and sportswear manufacturer Nike have taken the next step in their strategic partnership. The collaboration brings together the German retailer’s customer experience and e-commerce knowledge with Nike’s footwear and apparel assortment.
By linking their Nike account to Zalando, customers in Germany, Austria, the Netherlands, France, Belgium, Denmark, Sweden, Finland, Italy, and Poland will be able to access a selection of products available to Nike members only, according to a press release. The resulting onsite experience will allow them to shop an expanded selection of Nike footwear and apparel on Zalando directly.
“We know consumers’ expectations are higher than ever before. Our goal is to engage with them however, whenever, and wherever they want to do sport, shop sport, and be inspired by sport. With partners like Zalando, we can serve them with more speed, convenience, and connection to our brand and sport than ever before,” said Carl Grebert, VP/GM, Nike EMEA.
The experience will go live in all ten markets Nike is present in with Zalando’s partner programme, starting with Austria in October.