Source: www.fibre2fashion.com
In a vibrant display of creativity and collaboration, Intertextile Shenzhen Apparel Fabrics and Yarn Expo Shenzhen successfully wrapped up on 13 June at the Shenzhen Convention & Exhibition Center (Futian). The fair highlighted South China's immense potential as a hub for fashion and textile innovation, bringing together industry leaders, designers, and innovators to explore the latest trends and technologies. Alongside its comprehensive product offerings, Intertextile Shenzhen introduced two new zones – Fashion Gallery and The Closet, and featured a robust fringe programme unveiling innovative and sustainable insights, including cutting-edge digital fashion solutions. Held alongside PH Value and BIRD Fashion Fair, the fairs drew nearly 40,000 visits from 64 countries and regions, fostering business interactions and reflecting the apparel sector's drive towards a forward-thinking future.
Clearly, technology and digital AI solutions emerged as key trends on the show floor, showcased by both exhibitors and an inspiring fringe programme. The Digital Application Trend Forum focused on the full-process digitalisation of the apparel industry, highlighting innovations in digital design, production, and supply chain management. It brought together representatives from leading digital solution organisations, including the Shenzhen Intelligent Manufacturing Industry Promotion Association and HKRITA, who displayed innovative product technologies and trends in the global apparel industry while fostering technical exchanges and business collaborations between domestic and international sectors. Meanwhile, the Intertextile Forum, themed “Supply Chain Restructuring: Digital Intelligence-Driven Resilient Breakthrough”, explored how the textile sector can adapt to current economic challenges. Numerous exhibitors, visitors, and speakers shared positive experiences about the fair, and attendees were equipped with valuable insights into the industry's future.
Visitors explored the full spectrum of apparel trends presented by around 650 exhibitors from various countries and regions, including France, Germany, Hong Kong, Japan, Korea, Italy, Singapore, Spain, Switzerland, the UK, the US, and Vietnam. Dedicated zones and pavilions for Japan and Korea showcased their expertise, emphasising a wide range of high-quality textiles. In addition, cities from across China, including Changshu, Fujian, Huzhou, Shaoxing and Shengze, displayed a variety of applications of their suppliers’ textile products. Renowned buying brands and VIP buyers, including Adidas, ASOS, AX, Levi’s, Lululemon, Sidefame, Puma, 6ixty8ight, Zara and more actively sought out technological innovations, sustainable solutions, and premium products. Additionally, international buyer delegations met with exhibitors, including representatives from Singapore Fashion Council and Vietnam Textile and Apparel Association.
Intertextile Shenzhen is an exceptional platform for unveiling new trends, innovative models, and dynamic driving forces shaping the industry. By showcasing pioneering case studies and comprehensive solutions for industry advancement, the show enables stakeholders to discover and adopt successful new models and technologies through engaging displays, seminars, and themed forums.
