Source: www.fibre2fashion.com
Facebook, Instagram and Pinterest are at the top, educating 41 per cent, 35 per cent and 21 per cent of consumers about brands respectively, according to a recent survey conducted by The NPD Group. When asked what platforms converted advertising and other content into actual purchases, 51 per cent of respondents said Facebook and Instagram content resulted in buying products.
The company recently surveyed consumers to determine how they learn about or discover fashion brands and retailers.