US fashion retailer Express launches community commerce programme

Submitted by admin on 2 August 2021

Source: www.fibre2fashion.com

Luxury fashion house Gucci and Italian international banking group Intesa Sanpaolo have collaborated to drive transition of supply chain towards sustainable and inclusive practices. The agreement will allow SMEs within Gucci’s supply chain to access ad hoc financing lines introduced by Intesa Sanpaolo with the S-Loan formula and inspired by ESG indicators.

Fashion apparel retailer, Express, has launched the Express Community Commerce, a first-of-its-kind social commerce experience for fashion enthusiasts to style, inspire, and earn commission. Express, headquartered in the US, is a modern, versatile, dual gender apparel and accessories brand that helps people get dressed for every day and any occasion.

The Express Community Commerce programme brings together a network of like-minded, entrepreneurial style experts, called Express Style Editors, through coaching, education, mentorship, and meet-ups. The platform gives Style Editors exclusive access to sell and earn commission on specially designed seasonal collections, while providing them with tools to engage and connect with followers through a shared love of fashion, turning their passion for style into a successful business or side hustle, the company said in a press release.

“We continue to advance the EXPRESSway Forward strategy, and Community Commerce is the next significant step in our transformation. Building upon the strong performance of our influencer marketing programs, along with our brand purpose which is to create confidence and inspire self-expression, Community Commerce will be a powerful and innovative way for customers to engage with Express,” Tim Baxter, CEO of Express said.

 

US fashion retailer Express launches community commerce programme