Leading Italian knitted fabrics producer Eurojersey is inviting visitors to explore the potential and performing innovation of itsSensitive Fabrics at the ISPO Munich international trade fair for sporting goods and sports fashion, which takes place from 28-31 January 2018.
The Sensitive Fabrics range is said to allow the creation of garments that are suitable for every occasion. The brand is offering a winning combo of versatility and performance interpreted in a vast range of Sensitive Fabrics suitable for sportswear, “to unleash your potential and boost your energy, no matter what your favourite sport is.”
Urban ElastiCity is the mood chosen by Eurojersey for its 2018 advertising campaign and for the concept of its ISPO stand. An urban active concept represents embracing every movement, with fabrics that stylishly follow the body shape, sculpting the silhouette and providing a correct support.
For this edition of ISPO in Munich, Eurojersey has chosen to put the spotlight on the importance of performance, even in the toughest conditions, not only in its fabrics but also in the 3D installation of its exposition space. An all-embracing graphic design, which starts from the floor and spreads as far as the eye can see in a high-tech image, is represented by the new 2018 campaign exclusively previewed at this important trade event.
An image is projected and launched against the urban skyline of Milan. A testimonial is by Fabrizia D’Ottavio, former gymnast and Italian Olympic medal holder in rhythmic gymnastics at the XXVIII edition of the Olympic Games in the team event, who interprets lightness and rhythmicity in stretch your energy sensation of Sensitive Fabrics.
Comfort meets innovation
The company is inviting visitors to enter the world of Sensitive Fabrics to explore all aspects of the brand’s technical innovation. Fabrics have been developed to offer a highly technical content, balanced between fashion and performance, functionality and aesthetics, thanks to the perfect shape retaining, even after frequent washing and wear, as well as quick drying time.
Sensitive Fabrics are said to offer excellent comfort thanks to innovative technologies for advanced performance: shaping, laser cuts, flocking, pleats and the most advanced printing technologies, such as Ecoprint technology for delicate contrasts and tone on tone effects.
“Ideal for all weather conditions, fabrics also protect from sun rays and adapt naturally to the body shape with just the right compression,” the company explains. “Moreover, a high degree of elasticity facilitates body movements in any situation, generating unrestricted comfort even in the case of extreme performances.
“These fabrics are ideal for outfits that innovatively combine an extremely elevated research content with functionality and good looks, also thanks to very fine raw edged layers eliminating bulkiness, with zero pilling and wrinkle free – all factors, which testify to the high quality and versatility of Sensitive Fabrics.”