Source: www.fibre2fashion.com
This year, Icebreaker is celebrating 25 years of creating natural apparel challenging status quo on how clothing is made and what it is made from. Leading charge with its transparent, ethical & sustainable practices, it has initiated a long-term commitment to have plastic-free materials by 2023 eradicating synthetics from its entire collection within 3 years.
In order to help achieve this goal, icebreaker did a full audit of its supply chain, resulting in the release of its third Transparency Report, which looks back on a year of natural progress. The report aims to enable people to understand how icebreaker clothing is made and provides visibility and education on its ethical and sustainable practices – this is all designed to help enable more conscious decision making on purchasing and the full life cycle of clothing.
“We will be exploring new, creative and innovative ways to enable us to achieve our ambitions. What is important is that we increase the overall benefits for the consumer to enable a movement towards more natural apparel, creating accessible, desirable and functional natural apparel with less impact on the planet,” said Murphy.
“While we see recycled synthetic materials and products as a step in the right direction, we believe natural materials offer a better solution to the problem of plastic waste. For us, the use of any form of plastic, including recycled plastics is unacceptable, as fundamentally they’re still an oil-based product that does not biodegrade nor does it limit our dependence on them. We believe in ending our reliance on plastic and oil-based synthetics altogether,” said director
