Jeanologia says denim can be water-free by 2025
Jeanologia, a Spanish company specialising in the development of sustainable technologies for garments finishing, is celebrating World Water Day by highlighting the company’s capabilities, which could enable all jeans to be made “100% water free” by 2025, according to Enrique Silla, CEO. “With Jeanologia as the expert technology partner, it is possible, within a few years, for production to use zero water and create zero waste; increasing productivity and accelerating time to market,” he said.
Thirty-five percent of the 5 billion jeans produced every year are made with Jeanologia technology. As such, the company CEO explains: “If we develop products in an eco-efficient way, we will produce an eco-sustainable product and bring a sustainable product to the market, achieving one of our company’s objectives: to reduce environmental impact in its entirety, not partially mitigate it.”
“Water generates life and prosperity, and its care is essential for sustainable development. Furthermore, it plays an important role in the reduction of poverty and economic growth.”
With this in mind, the CEO at Jeanologia has pointed out that the company “continuously works to increase awareness and involve everyone while reducing the water footprint, and without losing competitiveness or compromising on design and quality.”
During the past month, Jeanologia says its technology has led to a saving of 800,000 cubic metres of water, the equivalent of water used to fill 283 Olympic swimming pools. “This saving has been possible thanks to the laser, ozone, and eflow technology being used in the 60 countries Jeanologia works in,” said Mr Silla.
The combination of the company’s technology has contributed to a saving of around 8 million cubic metres of water in 2017; equivalent to the quantity of water needed for human consumption in the city of Miami for a whole year. Furthermore, the company’s technology has allowed the elimination of potassium permanganate, pumice stone, manual scraping and traditional washing at the same time as considerably reducing chemical use. Leading to, as the CEO highlights, “the detoxification of jeans”.
With more of 20 years of experience, the company has been recognised as a winner of WSGN Global Fashion Awards. The Spanish company has customers across five continents and exports of machinery and services accounts for 90% of its turnover.
Jeanologia products and solutions are currently being used in more than 45 countries, including México, Colombia, Brazil, USA, Germany, Italy, Portugal, India, China, Russia, Japan, Morocco, and Bangladesh. Major brands such as Levi's, Polo Jeans, Abercrombie & Fitch, Edwin Japan, Pepe Jeans, Diesel, Hilfiger Denim, Salsa jeans, and other large retailers have placed their trust in the company’s products.